To: The Ghana Tourism Authority
Cc: Ministry of Tourism, Arts and Culture
From: Concerned Stakeholders in Ghana’s Cultural Heritage
Ghana’s historical sites are not just monuments. They are the heart of our story, the soul of our national identity, and a gateway for global understanding. Yet today, in 2025, many of our most important cultural landmarks are being neglected in the most critical space of all—the digital world.
Let’s speak plainly: The Ghana Tourism Authority is not doing enough.
Cape Coast Castle and Elmina Castle are two of the most globally recognized historical sites in Africa. These are UNESCO World Heritage Sites, visited by heads of state, educators, students, and descendants of the African diaspora seeking connection and truth.
And yet—there are no official websites for either site.
No comprehensive digital portal, no verified booking system, no curated educational content from those responsible for their promotion.
The only reason these castles have any online presence is because of private individuals—not the Tourism Authority—who for years have taken it upon themselves to build, host, and fund these websites. Without these private initiatives, the global audience searching for Ghana’s historical sites would find nothing.
Despite this, whenever there’s a press release or PR moment, the Authority’s logo appears—as though these castles are accessible because of your efforts. They are not. And pretending otherwise is misleading and deeply disrespectful to those who’ve done the real work behind the scenes, without recognition or support.
Ghana’s National Museum should be the crown jewel of our cultural and historical landscape. Instead, it’s virtually invisible online.
How is it that in 2025, there is still no official website for the National Museum of Ghana?
No online collection. No virtual tour. No educational resource for students, teachers, or the international community. What exists today is once again the result of private passion and private funding—not government leadership.
This is more than an oversight—it is a failure of responsibility.
The Ghana Tourism Authority continues to place logos, take credit, and appear at the front of campaigns tied to these sites. But credit must follow contribution. And in these cases, the contribution has come from outside the Authority—from individuals and groups who stepped in where government did not.
This isn’t just about websites. It’s about priority, professionalism, and preservation.
You cannot continue to promote what you did not build. You cannot keep neglecting the very foundations of our tourism identity, and still expect respect from the global stage. Visibility is the new currency in tourism—and Ghana is going broke in the digital economy.
We call on the Ghana Tourism Authority to:
Immediately commission official websites for Cape Coast Castle, Elmina Castle, and the National Museum of Ghana.
Acknowledge and collaborate with private stakeholders who have sustained the digital presence of these sites for years.
Invest in long-term digital strategies for all heritage sites—this includes Ussher Fort, Fort Patience, Fort Batenstein, the Volta Regional Museum, and others still left in the shadows.
Stop taking credit for projects and platforms that exist purely due to private initiative.
Ghana’s history is powerful, painful, beautiful—and worth fighting for. But when the institutions entrusted with protecting and promoting it stay silent or passive, they become part of the erasure.
We will not stand by quietly while our history is mishandled, under-promoted, or used as a branding exercise.
Either step up—or step aside. Ghana’s heritage deserves better.
Signed,
Concerned Cultural Advocates, Heritage Professionals, Private Promoters, and Citizens of Ghana and the Diaspora